USB Chooses USSEC to Carry Out International Marketing Plan
ASA fully supports the decision.
Compiled by staff
Published: Feb 18, 2010
At the United Soybean Board's meeting in Birmingham, Ala. Wednesday, they examined three finalists act as the primary contractor to carry out their 2011 international marketing plan. They voted to have the U.S. Soybean Export Council act in that capacity.
"We were very pleased with each of the respondents to our international marketing request for proposals, said USB Chairman Phil Bradshaw, a soybean farmer from Griggsville, Ill. "We want to thank the three finalists who participated in our full-board review. I want to thank them for their interest in the U.S. soybean industry. The board decided that USSEC, under a proposed new board structure and within the parameters of the chosen business model, could carry forth our efforts to export more U.S. soy."
One of the biggest challenges for checkoff farmer-leaders in 2010 will be to build on last year's international marketing efforts. More than 1.56 billion bushels of U.S. soy were exported in 2009, which set a record for the third consecutive year. Bradshaw says building and expanding overseas markets remain important not only to the success of U.S. soybean farmers today, but to future generations as well.
"USSEC is excited for the opportunity to conduct international marketing on behalf of the U.S soybean industry, says Ike Boudreaux, Chairman of USSEC and Lebeau, La. soybean farmer. "We look forward to the opportunity to work with all soybean organizations, the U.S. Department of Agriculture, U.S. soybean value chain partners and international customers to provide the best profit opportunities for U.S. soybean farmers."
American Soybean Association President Rob Joslin voiced ASA's support for the decision made by USB to have USSEC continue as the international contractor.
"The critical connection between international marketing efforts and ASA's successful trade policy activities is well known to soybean farmers," Joslin said. "U.S. soy exports would not be setting new records almost every year if it hadn't been for the trade policy initiatives and market access responses undertaken by ASA coupled with checkoff and FAS-funded international marketing efforts."
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Tagged: soybean, ASA, checkoff, USB, soybean association
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