National Pork Board to Meet During World Pork Expo
Major issues impacting industry will be addressed in meeting.
Compiled by staff
Published: Jun 4, 2008
The National Pork Board will take the next steps in its planning process for 2009 during its meeting this week at World Pork Expo in Des Moines. The board will meet Thursday afternoon at the Iowa State Fairgrounds.
The board earlier this year identified five critical issues it will address with resources from the Pork Checkoff during 2009. The board this week will prioritize those issues. The critical issues are:
· The competitive advantage for U.S. pork
· The safeguard and expansion of international markets
· Domestic pork expenditures
· The trust and image of the industry and its products
· Human Capital - the development of producer leadership and technical advisors and the growth of a quality workforce.
Additionally, the board will identify desired outcomes from each of those critical issues. When the board completes its work, producer-led committees and Pork Checkoff staff will begin developing tactics to achieve the outlined goals. Those tactics will be presented in September to a group of approximately 50 producers selected by the board to represent the interests of all U.S. producers and importers. That group will recommend a budget to the board for its consideration in November.
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