Food Products Show in France Scheduled
FAS inviting U.S. companies to show products in France.
Compiled by staff
Published: Jun 15, 2010
USDA's Foreign Agricultural Service is inviting companies to exhibit U.S. products in the USA Pavilion at SIRHA 2011 in Lyon, France, January 22-26, 2011. Held biennially, SIRHA is a prominent international event for the foodservice industry to test or launch new products and flavors, and serves as a springboard for innovative products in a promising European marketplace.
Last year the event attracted 2,100 exhibitors and over 141,000 visitors including 15,700 international visitors from more than 100 countries. The European region is the United States' third largest export region for agricultural, fish and forestry products, with U.S. exports totaling more than $9.2 billion in 2009.
For more information about the USA Pavilion at SIRHA 2011, please contact the Pavilion organizer, Bjorn Bieneck at 540-373-9935, or by email at bbieneck@exhibitpro.com.
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