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FAS Review Gives USMEF Highest Rating

Seng says the feedback is great news for USMEF members because MAP and FMD funding are key components of the revenue mix that enable USMEF to multiply the value and strength of the checkoff dollars of producers.
Compiled by staff 
Published: Jul 26, 2010

The U.S. Meat Export Federation's program and Unified Export Strategy for 2010 have been rated as highly effective according to Foreign Agriculture Services Cooperator Programs Director Bonnie Borris. She says USMEF does an excellent job of adjusting to market conditions and making changes to marketing plans accordingly. FAS reviews participants in programs for USDA Foreign Market Development and Market Access Program funds.

USMEF President and CEO Philip Seng says the feedback is great news for USMEF members because MAP and FMD funding are key components of the revenue mix that enable USMEF to multiply the value and strength of the checkoff dollars of producers.

According to Seng, USMEF anticipates spending roughly $18.7 million dollars from USDA's MAP and FMD programs this fiscal year, with most of the funds applied to programs supporting beef and pork exports. Those funds are combined with funding from the Beef Checkoff and Pork Checkoff, sizeable contributions from the Corn and Soybean Checkoffs and substantial foreign third-party contributions to USMEF promotions. The funding formula grows the purchasing power of the producers' checkoff dollars to nearly 300%, with USDA, third-party contributors and Corn and Soybean Checkoff programs adding more than $2.99 for every $1 supplied to support USMEF's programs.



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