Effort Aims to Collect Farmers' Stories
The American Farm Bureau Federation calls the effort 'My American Farm' and is soliciting responses from growers during the 2012 meeting.
Compiled by staff
Published: Jan 9, 2012
Telling the farm story is an important part of beefing up the dialogue with consumers and the American Farm Bureau Foundation for Agriculture is inviting Farm Bureau members to join the conversation during the 93rd Annual meeting.
In a press statement defining the need, Dan Durheim, director of the American Farm Bureau Foundation for Agriculture, says: "We need farmers and ranchers of all types, all ages, all sizes to share their personal stories of agriculture with the consumers we serve."
To support members in sharing their story, the foundation is featuring a number of new resources related to the My American Farm project at the annual meeting.
My American Farm was developed to engage millions of young people, teachers and parents through unique educational experiences, educator resources and fun family activities in an online environment. My American Farm would not be possible without sponsorship from the title sponsor Pioneer Hi-Bred, a DuPont business, which pledged more than $535,000 over three years to the project.
“Modern agriculture allows farmers and ranchers to grow more food using fewer resources and offers Americans an array of food choices,” said Steve Brody, director, Global Biotechnology Affairs and Industry Relations for Pioneer. “We are proud to support innovative programs like My American Farm because we believe resources like this can help farmers engage in conversations locally to share this important message with consumers and most importantly with our youth, who represent our nation’s future decision makers.”
As adoption of the site grows, curators of this resource recognize that it has the potential to be so much more.
“My American Farm is more than the games and resources, it’s a fun and engaging way to share positive messages about agriculture with the public,” says Curtis Miller, director of education for the AFB Foundation.
Over the last year, the foundation has expanded the resource. The site now offers 15 interactive and educational games. New educator resources, such as videos, e-comics, lessons and fun family activities, expand the site’s reach to include students and parents. In addition, an interactive toolkit was added to offer educators and volunteers a one-stop resource to get the most out of My American Farm. Members can go online to www.myamericanfarm.org or stop by the American Farm Bureau Foundation for Agriculture booth in the AFBF annual meeting tradeshow.
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