The USDA's Agricultural Marketing Service has released a draft business plan to encourage participants in voluntary marketing programs to meet the animal identification requirements by using the National Animal Identification System.
"The AMS Business Plan will allow for integration of the National Animal Identification System with AMS audit-based marketing programs," said Bruce Knight, under secretary for marketing and regulatory programs. "NAIS is a voluntary partnership among producers and government. This immediately provides the producer a twofold reward for a single investment. It ensures trace back of their animals for herd health reasons and provides benefits for marketing value-added animals domestically and internationally."
According to AMS, this will help with the objectives of Country of Origin Labeling and could provide opportunity for significant premiums for cattle producers. To learn more about NAIS, click HERE.
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