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USFRA Plans D.C. Info Briefing on Ag Day

Program plans to mobilize farmers and ranchers in engaging consumers, government officials

Published on: Mar 18, 2013

As part of the 40th anniversary of National Agriculture Day celebrated on Tuesday, March 19, the U.S. Farmers & Ranchers Alliance will be on Capitol Hill to present recent research on the relevance of modern agriculture and encourage sharing of personal stories of continual improvement on the farm and ranch.

"The U.S. Farmers & Ranchers Alliance is proud to celebrate Ag Day this year. This is one day when we can all come together to share our stories about modern agriculture with government officials and other key consumer influencers," Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation, said. "This Ag Day – and every day – I encourage farmers and ranchers from across the country to be active, share their personal stories, and answer questions from their community about how food is grown and raised."

Program plans to mobilize farmers and ranchers in engaging consumers, government officials
Program plans to mobilize farmers and ranchers in engaging consumers, government officials

USFRA will hold an Ag Day briefing on Capitol Hill on Tuesday, March 19 from 9:30 a.m. to 11:00 a.m. at the Sewall-Belmont House & Museum. The educational briefing titled "The New Language of Food and Modern Agriculture" will present consumer messaging research and how the agriculture industry can work to restore relevance. The event will feature a new perspective on food culture today led by farmers and ranchers, including Faces of Farming & Ranching winner Katie Pratt, a farmer from Illinois.

USFRA will be facilitating discussions between farmers and ranchers with key Washington influencers and media throughout the week. USFRA Faces of Farming & Ranching winner Katie Pratt will be in attendance to speak on a range of agriculture topics, including how advances in seed technology and modern equipment are helping the Pratt family farms serve as more efficient stewards of the land.

Pratt urges farmers and ranchers to become active in telling their stories of continuous improvement, operational transparency and education, while dispelling inaccurate information, through the USFRA's rapid response program.

For more on USFRA, visit www.fooddialogues.com.