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Soy Stakeholders Identify Areas of Focus for 2013

CONNECTIONS attendees pinpoint strategies that will positively impact soy farmers, marketers

Published on: Feb 11, 2013

U.S. soybean farmers soy stakeholders at the United Soybean Board CONNECTIONS conference agreed that continuing to promote the benefits of biotechnology, maximizing the content of soy meal and oil, rapidly adopting high oleic soybean varieties and preserving the Renewable Fuel Standard are top priorities to lead the industry into the future.

"The soy checkoff's priority is to continue to create opportunities for all U.S. soybean farmers, as well as their customers, to succeed," says USB Chairman Jim Stillman, a soybean farmer from Emmetsburg, Iowa. Stillman helped lead the CONNECTIONS conference, which brought representatives of the U.S. soy industry together last December to discuss the top issues and opportunities facing U.S. soybean farmers.

CONNECTIONS attendees pinpoint strategies that will positively impact soy farmers, marketers
CONNECTIONS attendees pinpoint strategies that will positively impact soy farmers, marketers

"To do this, we must challenge ourselves as farmers, and all soy industry representatives, to stay ahead of changing global demands," Stillman says. "The game changers and strategies identified at CONNECTIONS play a major role in ensuring we meet this goal."

Nearly 400 conference attendees participated in sessions related to the checkoff's four strategic objectives and ranked the strategies most likely to positively impact U.S. soybean farmers. The soy checkoff will join others in the industry in using the identified priorities to inform their direction in the future. Top priorities for each of USB's strategic objectives included:

Customer Focus: Participants prioritized preserving the Renewable Fuel Standard and promoting biodiesel and Bioheat. The promotion of biotechnology and the increased focus on improving U.S. soy's advantages were also identified as priorities.

Meal: Participants identified top priorities to be maximizing the content of meal and oil in soybeans through integration of research, breeding and processing. Emphasis was also put on developing a transparent system that rewards farmers for higher quality and supporting U.S. soy meal products to boost animal use of soy meal.

Oil: Participants prioritized protecting and growing the RFS2 as well as strengthening it as a price driver for soy oil to make soy meal more cost-competitive for animal farmers as top priorities. Additional priorities included rapid adoption of high-oleic soybean varieties and improving soy composition and yield.

Freedom to Operate: Priorities to ensure farmers' freedom to operate included engaging consumers, food companies and farmers in conversations to educate about today's agriculture. This includes partnering with organizations such as U.S. Farmers and Ranchers Alliance and CommonGround on checkoff-funded projects when educating consumers on the topic of biotechnology. Farmers also identified the need to increase funding for transportation improvements as a top priority.

A copy of the full CONNECTIONS report can be found here. For more information on the United Soybean Board, visit www.unitedsoybean.org