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Retail Food Prices Decline Slightly in Fourth Quarter 2012

Popular fruits, vegetables show decline in fourth quarter, but prices overall expected to rise in 2013, according to the American Farm Bureau's Marketbasket Survey.

Published on: Jan 7, 2013

Shoppers paid a bit less for food at the grocery store during the fourth quarter of 2012, with some popular fruits and veggies showing a decline in retail price. Lower retail prices for Russet potatoes, bagged salad and apples, among other foods, resulted in a slight decrease in the latest American Farm Bureau Federation Quarterly Marketbasket Survey.

The informal survey shows the total cost of 16 food items that can be used to prepare one or more meals was $50.54, down $1.36 or about 3% compared to the third quarter of 2012. Of the 16 items surveyed, 10 decreased and six increased in average price compared to the prior quarter.

"While prices were down from the third quarter, compared to a year ago, the marketbasket price was actually higher compared to a year ago, by about 3%," said John Anderson, AFBF's deputy chief economist. "Throughout 2012, food prices were relatively stable, thanks to very slow but steady growth in the general economy coupled with fairly stable energy prices. For this year, we expect food prices to rise by 3 to 4%, which is slightly higher than the average rate of inflation over the past 10 years."

Popular fruits, vegetables show decline in fourth quarter, but prices overall expected to rise in 2013
Popular fruits, vegetables show decline in fourth quarter, but prices overall expected to rise in 2013

Items showing retail price decreases for the third quarter included Russet potatoes, down 39 cents to $2.62 for a 5-pound bag; bagged salad, down 35 cents to $2.59 per pound; deli ham, down 31 cents to $4.89 per pound; apples, down 26 cents to $1.60 per pound; sirloin tip roast, down 22 cents to $4.52 per pound; flour, down 20 cents to $2.37 for a 5-pound bag; chicken breasts, down 7 cents to $3.10 per pound; vegetable oil down 5 cents to $2.86 for a 32-ounce bottle; eggs, down 4 cents to $1.90 per dozen; and bacon, down 2 cents to $4.21 per pound.

These items showed modest retail price increases for the quarter: whole milk, up 18 cents to $3.73 per gallon; orange juice, up 11 cents to $3.41 per half-gallon; white bread, up 10 cents to $1.85 for a 20-ounce loaf; ground chuck, up 8 cents to $3.55 per pound; shredded cheddar cheese, up 5 cents to $4.31 per pound; and toasted oat cereal, up 3 cents to $3.03 for a 9-ounce box.

The year-to-year direction of the marketbasket survey tracks with the federal government's Consumer Price Index report for food at home. As retail grocery prices have increased gradually over time, the share of the average food dollar that America's farm and ranch families receive has dropped.

"Through the mid-1970s, farmers received about one-third of consumer retail food expenditures for food eaten at home and away from home, on average. Since then, that figure has decreased steadily and is now about 16%, according to the Agriculture Department's revised Food Dollar Series," Anderson said.

Details about USDA's new Food Dollar Series may be found online by clicking here.

Using the "food at home and away from home" percentage across-the-board, the farmer's share of this quarter's $50.54 marketbasket would be $8.09.

According to USDA, Americans spend just under 10% of their disposable annual income on food, the lowest average of any country in the world. A total of 107 shoppers in 31 states participated in the latest survey, conducted in October.