Ethanol industry advocacy group Growth Energy Monday unveiled the first in a series of website, television, newspaper and social media ads aimed at encouraging consumers to learn more about the ethanol industry and the tactics of its primary foe, "big oil."
The multi-million dollar campaign, collectively called "You're No Dummy," will appear nationally on cable news networks such as FOX, CNN, MSNBC and RFD-TV, as well as several local markets.
"It is high time consumers get a reality check from big oil's propaganda designed to protect their market share and enable their monopolistic behavior," said Growth Energy CEO Tom Buis. "Oil companies are not willing to give up any of their market share and they will do anything to protect their profits – plain and simple.
Growth Energy says ad campaign is attempt to bring down oil industry's monopoly
"It's David versus Goliath. But the biofuels industry will no longer tolerate misleading information and nor should the American public," Buis said. "Our message is simple – you're no dummy. Don't let the oil industry treat you like one."
Jobs, U.S. growth
Growth Energy Board Co-Chair Retired Gen. Wesley Clark, during the campaign's unveiling, said it is also focused on showing consumers that there is a fuel choice available that will help create American jobs and keep consumers' money in the country.
"Every year at least 300 billion dollars of hard-earned family income (is) sucked out of the country to pay for imported oil," Clark said. "At a time when unrest is escalating across the Middle East from Egypt to Syria, to Lebanon to Vietnam, we should not be sending more American dollars to fund these regimes."
Clark said a key to reducing foreign oil is the Renewable Fuel Standard, which this year mandates production of 16.55 billion gallons of renewable fuels.
"Our Renewable Fuel Standard helps reduce American dependence on foreign oil. And using more homegrown fuel like ethanol means less American soldiers risking their lives for dirty and deadly foreign oil."