Biodiesel Group Works to Tell Story to Consumers
New ad campaign even includes television push for advanced biofuel. Program promotes environmental, security and economic benefits of biodiesel.
Compiled by staff
Published: Jun 16, 2011
It's time to tell the story of biodiesel to the consumer. At least that's the direction the National Biodiesel Board is taking with a paid ad buy aimed at raising the awareness of the economic, environmental and national security benefits of the biofuel.
The multi-million dollar project will include national television advertising, coupled with regional print and radio ads as well as an online presence. The centerpiece of the effort is a 30-second spot to air across the nation on Sunday morning talk shows starting Father's Day, June 19. The ads feature the tagline "Biodiesel. America's Advanced Biofuel" and focus on the fuel's viability here and now. The spot highlights biodiesel use in the Dallas area to show the fuel's practical, commonsense appeal.
You can watch the spot on this page, but visit www.AmericasAvancesBiofuel.com to learn more.
In a release announcing the new campaign, Joe Jobe, CEO of the National Biodiesel Board, notes that the public generally doesn't know that there is an advanced biofuel available, adding: "This is not some pipedream. Biodiesel today is fueling long-haul trucks from Florida to California, municipal buses in Texas, Ford pickups in Detroit and Volkswagens in New York City."
He notes that the fuel is helping reduce air pollution while cutting greenhouse gas emissions. And the fuel is creating jobs and economic growth "while generating hundreds of millions of dollars in tax revenues. And it's reducing our heavy dependence on foreign oil, the single largest component of our massive national trade deficit," he says.
The EPA has determined that biodiesel reduces greenhouse gas emissions by 57% to 86% compared with petroleum diesel, depending on the feedstock used. Biodiesel also has the highest energy balance of any domestic, liquid fuel, yielding 4 ½ units of energy for every unit of fossil energy it takes to produce it. The EPA also says biodiesel dramatically reduces nearly every toxic air pollutant compared with traditional diesel.
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