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Rural LivingRural Living   
Observations and comments on the joys, challenges and blessings of living in the country. If it affects rural residents, we'll talk about it.
 
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Ignorance Can Be Expensive
Posted on October 28, 2009 at 1:13 PM
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A veterinarian friend of mine who worked in an emergency clinic told me of a $200 additional "Stupidity Fee" she added to a client's bill after the dog owner brought in his pet -- to an emergency room -- with a maggot-infested belly wound. The presence of the maggots of course indicated the "emergency" actually had occurred days before.

 

I see similar "ignorance fees" collected elsewhere when folks have no idea of where purchased goods originate, how they are marketed, or the process by which they arrived on store shelves.

 

For instance: I recently bought a 50 lb. sack of whole corn at a local farm supply outlet to stock a pre-season deer feeder (legal in Oklahoma). I paid $5.40 for my purchase, and as I walked out with the sack on my shoulder, I noticed "Deer Corn" for sale for $6.40 per 50 lb. sack! Darn! I realized then that camouflage-colored sack would have helped attract more deer … but I'd already bought the cheaper stuff.

 

In the spring, when big box stores and some farm-supply stores are peddling lawn and outdoor equipment, I notice "Lawn Mower Oil" for sale packaged in 28 oz. containers priced at least 50% higher than equivalent or higher-quality motor oils sold in quarts in the automotive area.

 

I know the NASCAR teams take advantage of every possible angle that can add more speed and control to their machines, but really now, does anyone not racing need pure nitrogen in their vehicle's tires? At $5 per tire, that's a lot of coin to spend for something that already makes up 79% of the atmosphere we've been pumping into tires for the last century.

 

What about those "tune up" specials franchise auto repair shops advertise? With modern fuel injection and solid state ignition, you can usually divide the number of cylinders of your vehicle into the price of the "tune up" then subtract a generous $2 per cylinder for the spark plug the shop will change and you'll see the "ignorance fee" being charged in this instance. "Tune ups" disappeared with carburetors and mechanical breaker points.

 

Will Rogers once said something along this line:  "We're all ignorant, only on different subjects." I've named a few places I see where the public gets whacked, (and I probably pay some ignorance fees of my own). Still, I'd like to know of others you might want to share. Leave your comments below.

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Comments
Posted by d. crummett on November 5 at 2:35 PM  

Mr. Flint,

I admire your honesty. I've become quite crusty in my old age and have realized the old "Caveat Emptor" (Buyer Beware) admonition is more accurately translated Buyer Be Damned.

Thanks for the feedback.

Dan

Posted by J. Flint on November 5 at 1:35 PM  

I hate to admit it, but my biggest ignorance fee came with the purchase of a new cell phone. I purchased a Motorola phone through Verizon's Web site. I was feeling smug because I bought it for $40 online (with a two-year contract), while it was around $80 in the Verizon store (w/two-year contract).

My mouth fell open when I saw it in Wal-Mart and Best Buy for $0 (w/two-year contract). After bringing this up with a Verizon customer service rep, they gave me a meaningless answer about phantom warranties, third party manufacturers, etc. Basically, they should have said, "Sir, that's the price you pay for being ignorant and not checking around."

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Ignorance Can Be Expensive
Posted on October 28, 2009 at 1:13 PM
Paying for something you don't really need is easier for some than others
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About The Writer
Rural LivingDan Crummett is an Executive Editor for Farm Progress Cos., and oversees the company's regional magazines as well as Beef Producer and Irrigation Extra. During his tenure with the company he has been editor of the Oklahoma Farmer-Stockman and the Texas Farmer-Stockman before those magazines were combined. He is also a past president and board member of the American Agricultural Editors Association and the Fellowship of Christian Farmers, International. He holds a bachelor's degree in journalism from Oklahoma State University and a master's from OSU in Rural Adult Education.

Dan and his wife, Jerrie, live on 10 acres near Stillwater, Okla., where they are avid gardeners and landscapers and are the companions of two pond geese, three house cats and a Great Pyrenees-cross named Gretchen. Their daughters Jami and Jill are grown with families of their own. During the growing season Jerrie conducts classes at her Homeplace Gardens and Herb School, and Dan races outboard hydroplanes to keep his youth. 

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