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The Importance of Having an Informed Fulltime Crop Insurance Agent

Posted on August 14, 2012

Crop insurance isn’t my fulltime job. While I work on staying up to speed on the rules because I run a company that includes a crop insurance division, I’m not the one ultimately responsible for educating our clients about crop insurance or making recommendations. I leave that to the experts on staff. It’s those experts who look over the crop insurance content that I write here. They live it every day. They network and learn about it year round. Farmers who don’t work with someone like that might change their minds about it after this year.

I’ve been traveling a lot lately and talking to farmers everywhere. Every conversation turns to the crops, which leads to a discussion about the weather, and then I have to ask about what kind of crop insurance they bought. Here’s something I notice; I can tell which farmers have a good agent by what they bought and ultimately how well they were protected this year.

One big indicator that I’m hearing is when I ask a farmer if he bought the Harvest Price Option this year. Sometimes what I hear in response is, “No, because it’s too expensive with the cap that’s on it.” There’s even a comment posted from a recent column here to that affect. There’s a misunderstanding about the cap in place with this option. Some farmers were told that there’s a $1.50 price move allowed from spring to fall for corn and $3.00 for soybeans. There is good reason why they think that – it was the rule two years ago. What it meant was that when the spring price for corn was $5.68, it could go $1.50 higher than that, or to $7.18, and that WAS the limit in the indemnity that a farmer could receive. This year’s cap is double the spring price. In other words, corn can take the fall price up to $11.36 before it hits the cap this year. The farmer, who bought the harvest option, has the choice of the spring or fall price for his indemnity payment. If an agent told you that your indemnity could only go as high as a $7.18 price versus an $11.36 price on corn, that’s a completely different return on investment decision, isn’t it? That’s a potential difference of $4.18 per bushel of corn insured. Wow! Now, we haven’t seen $11.36 corn yet, but we’re currently in the $8.00 range.

Soybeans. The spring price was $12.55 and the old rule stated that prices could only go to $15.55 before the cap. We’re currently above $16.00 with a real cap of $25.10.

This is serious business. It will mean a big difference in payout. This is YOUR business, so you need to choose your advisors carefully. Just because the product is the same price everywhere, because it’s a government program – doesn’t mean the service is the same everywhere.

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Comments
Anonymous  

I also am a full line agent for the past 26 years and agree that education is the most important part of what we do. When a producer has a full understanding of an insurance product and the value it can bring to his operation, price becomes less of an obstacle and coverage becomes more important. A producer can capture a desired price in the market using his crop insurance bushel and revenue guarantee. His formula for success is knowing that if production does fall short of what he has contracted, crop insurance can make up the difference. The Revenue Protection (RP)product was designed to use with a grain marketing plan. Choosing to capture the policy "Fall Harvest Price", if it is higher than the policy "Base Price" is important to the above equation. While it is correct that the option of capturing the higher harvest price is standard in the RP policy and adding the Harvest Price Exclusion (HPE) does lower premium, this is all semantics. Most important is that a producer understands how to get the most from the crop insurance RP product. During times of market volatility and historically high commodity prices, and since none of us has a crystal ball, my recommendation for risk mitigation, is to purchase the higher coverage levels and do not exclude the option of being able to capture the higher harvest price. Deb Etheridge, VP of Insurance, Water Street Solutions
Anonymous  

LOL, I’m an agent. I’m a full line agency selling all types of insurance. This article was kind of a jab at agents like us. Interesting thing is I disagree with many things in the article. First off, I believe it’s the agent’s job to educate the customers about the products, and let the farmer make the final decision. You mentioned you can tell a “good agent” from a “bad agent” based on the coverage the farmer had. This is hog wash. If a farmer is informed, and chooses the 65% level vs. the 85% level, it’s up to the farmer. The farmer is the one who has to pay the premium, and the farmer is the one that gets to decide on the amount of risk he or she wants to retain. Also, for bragging about how great you are, there is no HPO to purchase on RP products. It comes standard. If you don’t want it, there is an HPE Harvest Price Exclusion you can add to the RP policy which will save premium dollars. I have my opinions about all these products, but in the end, as an agent I feel it’s my job to educate, and the farmers job to decide. Kevin Gubbels 402-360-2626

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About The Writer
Finance FirstDarren Frye grew up on an innovative, integrated Illinois farm. He began trading commodities in 1982 and started his first business in 1987, specializing in fertilizer distribution and crop consulting. In 1994 he started a consulting business, Water Street Solutions (www.waterstreet.org), to help Midwest farmers become more profitable through financial analysis, crop insurance, commodity marketing, and legacy planning. The mission of Finance First is to get you to look at spread sheets and see opportunity, to see your business for what it can be, and to help you build your agricultural legacy. Contact Darren at Waterstreet@waterstreet.org.