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How to Build Your Own Blog

Telling Your Story

The Business of Social Media, part two

Published on: January 18, 2013

First, let's make sure we're all on the same page.  A blog is a website on which an individual can communicate with others.  One might choose to express opinions, or share information with others through a blog, which can be as public as you want it to be. 

If you were to choose to create a blog with the purpose of communicating with your business partners or landlords, throughout the season you might share what the weather is doing and how it is impacting the crop.  You might want to share important dates or updates on planting progress, crop conditions, or harvest progress.  The possibilities are endless. 

Most blogs are set up as public information that anyone can subscribe to, but you may prefer to keep your information private or limited access. You can opt for that under the privacy settings.

In the old days, you would have had to know all kinds of background information to create a blog. Now there are lots of templates from which you can choose to create your own blog. 

If you don't already have a farm website, perhaps you might choose to use a blog as your farm website. 

A couple of the more popular platforms for blogs are Wordpress or Blogger. There are individuals and companies that you can hire to format a blog for you; however, both Wordpress and Blogger are very user friendly, so don't be intimidated! 

Steps:

-Choose your blog name. Perhaps it's your farm name.  You can check to see if a name is available by typing the name that you choose into your browser and clicking to open. If there isn't another website that pops up, likely it is available.

-Buy your domain name.  I would encourage you to buy the rights to your website name in both .com and .org.  Here's a good link to issues to think about when buying your domain name. 

-Set up your blog.  Both Wordpress and Blogger have good instructions on how to start a new blog but you can also type in "how to start a blog on blogger" in any search engine (such as Google), and it will link you to step by step instructions. 

-You'll want to think through what you want your blog website to look like.  Likely you'll tweak your blog's look as you get comfortable using it. 

-Choose a template.

-Establish a couple of "pages," such as, Home, About Us, Farm, and Family. 

-Start blogging.  Blogs are meant to be short, so keep your content to 250-1,000 words each.  Pictures are a wonderful way to share what is going on at your farm.  You are essentially sharing this information with the world, so just think twice before publishing anything that might be questionable. 

There are no rules as to how often you need to blog.  Some people blog daily, others weekly or monthly.  The important thing is to share with others that you now have a blog, and just start writing!