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  • LaVell Winsor

    Minding the Misinformed About Ag, Food and Farms

    Telling Your Story

     by LaVell Winsor
     on April 17, 2014

    A recent trip to my local farm supply store reminded me of why it's so important that each and every one of us in agriculture listen for opportunities to correct misinformation about modern farming techniques. There was a display near the checkout counter that boasted organic seed for sale; the signage made it clear the seed was not treated with pesticides or chemicals and that it was non-GMO.  It was quiet in the store so I asked the cashier if many people asked about the seeds…

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  • LaVell Winsor

    Preaching to the Choir

    Telling Your Story

     by LaVell Winsor
     on April 10, 2014

    How many times do we see the preacher give a fantastic sermon to the choir? But the choir is already there volunteering their time, practicing, and involved. Most likely, the choir already agrees with what the preacher is saying. Quite often in talking with others about our farms, we are just like the preacher talking to the choir, and we talk to those who already agree with us. In reality, we need to get outside of our comfort zone, and talk to those who may not already agree with us. It is…

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  • LaVell Winsor

    Share Recipes, Share Your Farm's Story

    Telling Your Story

     by LaVell Winsor
     on April 2, 2014

    Sharing your favorite recipe is another way to tell about your farm. Farm people are normally thought of as great cooks.  Use this to your advantage. You are in the business of raising food, so tie together recipes, food, and your farm.  Recipes are among the most popular Google searches. You could be an answer to the age old question – "what should I make for dinner?" Get your recipes noticed by labeling them as easy, quick, only 5 ingredients needed, or great for a…

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  • LaVell Winsor

    Farm Advocacy: Are you on Offense or Defense?

    Telling Your Story

     by LaVell Winsor
     on March 27, 2014

    When it comes to Ag advocacy, it seems appropriate to offer up a sports analogy in honor of March Madness. See what you think of this line of thought: Offensive moves would be to understand the concerns about modern farming techniques, then address why you use the techniques and find them beneficial. Ask questions to better understand what the concerns are. Try to really listen to understand, rather than answering what you think the concerns are. Be proactive in communicating with others about…

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  • LaVell Winsor

    Use National Agriculture Day To Your Farm's Advantage

    Telling Your Story

     by LaVell Winsor
     on March 20, 2014

    National Ag Day is March 25, 2014. It is a day to recognize and celebrate the abundance provided by agriculture. It is a day that anyone involved in agriculture from farmers to universities to consumers can come together to celebrate the contributions that agriculture provides. Coordinated by the Agriculture Council of America, the celebration doesn't just end in Washington, D.C., where there will be a ceremony and dinner.  Consider having a celebration on your farm -- there are some…

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  • LaVell Winsor

    Bibs, Fried Chicken and a few Animals? Not Today's Farms

    Telling Your Story

     by LaVell Winsor
     on March 13, 2014

    The average person in America is two to four generations removed from the farm. That means that many people don't even have Grandma and Grandpa's farm as a reference point for what a farm looks like to them. It is suggested that if you want an image of what most people believe a farm looks like, look at the farms depicted in children's books. Most of the children's farm books show the image of the 1950s farm stead with a red barn, a milk cow, a few pigs, sheep, chickens…

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  • LaVell Winsor

    Do You Trust Social Media?

    Telling Your Story

     by LaVell Winsor
     on March 6, 2014

    Remember the days gone by when everyone wanted to be home to watch the world news at 5:30 p.m.? The trusted source for news was a few well-known TV anchors whose voices you could immediately pick up on. No longer are there just a few voices offering news. Now it is everywhere at any time of the day. Sometimes it's difficult to pick out what is true and doesn't have a political spin on it.  Today, people are more likely to be influenced by what their connections are recommending…

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  • LaVell Winsor

    3 Ways To Bring Agriculture's Story To Your Community

    Telling Your Story

     by LaVell Winsor
     on February 28, 2014

    While traveling last fall through a rural area, every several miles along the highway, there were temporary signs that said, "Harvest in Progress, Watch for Slow Moving Vehicles."  What a good reminder for our non-farming neighbors that there are farms in the area and what to expect. While community signs are a nice touch, several farms have created a blog or Facebook page to communicate about what they are doing on their farm.  Spring planting will soon be upon many…

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  • LaVell Winsor

    Are You Farmed and Dangerous?

    Telling Your Story

     by LaVell Winsor
     on February 20, 2014

    Chipotle Mexican Grill has created a four episode TV series on Hulu titled "Farmed and Dangerous." The first episode aired on February 17. Under the veil of satire, Chipotle describes the series on their "Farmed and Dangerous" Facebook page as being "about the outrageously twisted and utterly unsustainable world of industrial agriculture." The episodes mock modern agriculture and spreads misinformation about industry practices. The official trailer is linked…

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  • LaVell Winsor

    Committed to Continuous Improvement

    Telling Your Story

     by LaVell Winsor
     on February 13, 2014

    Are you committed to continuous improvement on your farm or do you do the same exact thing year after year?  Most of the farmers that I know improve something (or many things) each year. Improving practices on your farm isn't only important to you, it's also important to consumers. There is a high level of trust given to farmers, but not a high level of trust of modern farm practices.  Those of us in agriculture need to do a better job of explaining why we use modern farm…

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