How many times do we see the preacher give a fantastic sermon to the choir? But the choir is already there volunteering their time, practicing, and involved. Most likely, the choir already agrees with what the preacher is saying.
Quite often in talking with others about our farms, we are just like the preacher talking to the choir, and we talk to those who already agree with us. In reality, we need to get outside of our comfort zone, and talk to those who may not already agree with us.